CREATIVE ADAPTATION

Kellogg’s

Leo Burnett, our partner agency in Toronto, developed a new campaign for Special K entitled Own it. For this brand, which traditionally focused on weight loss, it was a big turning point. The new approach was conveyed by real consumers, and sought to encourage women to stop doubting their body image.

WHAT WE DID

  • CREATIVE ADAPTATION

80% OF THE EMPLOYEES’ KIDS AT MARTEL EAT KELLOGG’S CEREAL DURING THE WEEK

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